Being SO SO Happy means to live life to the fullest, spread love to those around you, give back to their community and accept yourself and others as they are. Live. Love. Give. Accept. The So So Happy mantra and the SO SO Happy culture that informs how our consumer sees the world. The resounding message of positivity is always at the center of the music, art, and fashion that resonates with our fans. Each day is an opportunity to share these values with others, treating each moment as a gift. Their hope is that their products and message will encourage people to believe in themselves to approach each day as a gift, and to never miss an opportunity to practice love, respect and kindness, no matter what is standing in your way.